Description

Teach the entrepreneurial process through real-world examples.
Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business.

For courses in Entrepreneurship.

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NOTE: This ISBN is for the Pearson eText access card. Pearson eText is a fully digital delivery of Pearson content. Before purchasing, check that you have the correct ISBN. To register for and use Pearson eText, you may also need a course invite link, which your instructor will provide. Follow the instructions provided on the access card to learn more.

Description

NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. For Student Value Editions that include MyLab‚Ñ¢ or Mastering‚Ñ¢, several versions may exist for each title — including customized versions for individual schools — and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab or Mastering platforms. For courses in entrepreneurship. This package includes MyLab Entrepreneurship.   Teach the entrepreneurial process through real-world examples Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business. Personalize learning with MyLab Entrepreneurship  By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.  0134891503 / 9780134891507 Entrepreneurship: Successfully Launching New Ventures, Student Value Edition Plus MyLab Entrepreneurship with Pearson eText — Access Card Package, 6/e  Package consists of: 013472996X / 9780134729961 Entrepreneurship: Successfully Launching New Ventures, Student Value Edition 0134731212 / 9780134731216 MyLab Entrepreneurship with Pearson eText — Access Card — for Entrepreneurship: Successfully Launching New Ventures