Description
This book analyses the role of communication in creating the value of innovation ecosystems from the perspective of the international network of technology parks and areas of innovation. It explores the relations and interactions between different stakeholders (administration, universities, business, innovation agencies), highlighting the important role of communication within successful innovation ecosystems. The role of communication is explained using different levels of communication approach. The authors present communication as a complex process, involving all the ecosystem stakeholders who are as well motivated and involved in different roles, norms, business models, environments, organizations, cultures, etc. The book proposes novel and interdisciplinary research (management, social communication and journalism, political science and administration) focused on the potential of communication in order to design the paradigm and indicate practical implications. The authors take into consideration modern IT tools, which provide the ground for redefining the connections between stakeholders, as well as sustainable development and ESG values, which change the perspective and priorities of the ecosystem. Innovation Ecosystems and the Role of Communication is written for scholars and researchers in the fields of innovation studies, management science, and communication studies.
