Description
Karen Collins, who developed and directed an award-winning Introduction to Business course, has created a textbook package that is supportive to both students and faculty. This text supports learning through content and teaching materials designed to help students master topics and assess their learning. The modular format has self-contained sections ending with a detailed summary and relevant exercises to assist learning. This textbook is flexible and meets the needs of four groups of instructors: those teaching the course using the textbook alone; those teaching the course using the comprehensive, optional Nike case (or a company of their choice) along with the text; those teaching the course using the optional business plan project along with the text; and those teaching the course by incorporating both the optional Nike case study and the business plan project along with the text.
