Author(s): Alexander Chernev
Publisher: Cerebellum Press
ISBN: 9781936572595
Edition: 10th Edition
$39,99
Delivery: This can be downloaded Immediately after purchasing.
Version: Only PDF Version.
Compatible Devices: Can be read on any device (Kindle, NOOK, Android/IOS devices, Windows, MAC)
Quality: High Quality. No missing contents. Printable
Recommended Software: Check here
Building on the view of marketing as a value-creation process that is central to any business enterprise,
this book delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings.
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Rated 4.9
