Advertising and Promotion: An Integrated Marketing Communications Perspective 12th Edition
Author(s): George E Belch, Michael Belch
Publisher: McGraw-Hill Higher Education
ISBN: 9781260259315
Edition: 12th Edition
$39,99
Delivery: This can be downloaded Immediately after purchasing.
Version: Only PDF Version.
Compatible Devices: Can be read on any device (Kindle, NOOK, Android/IOS devices, Windows, MAC)
Quality: High Quality. No missing contents. Printable
Recommended Software: Check here
Important: No Access Code
Description
Description
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer.
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