An Integrative Approach to Innovation Management Patterns of Companies’ Innovation Orientation and Customer Responses to Product Program Innovativeness
Author(s): Nicolas Zacharias
Publisher: Gabler Verlag
ISBN: 9783834933386
Edition:
$39,99
Delivery: This can be downloaded Immediately after purchasing.
Version: Only PDF Version.
Compatible Devices: Can be read on any device (Kindle, NOOK, Android/IOS devices, Windows, MAC)
Quality: High Quality. No missing contents. Printable
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Description
Description
Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.
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