Brand Breakout How Emerging Market Brands Will Go Global
Author(s): Nirmalya Kumar; Jan-Benedict E.M Steenkamp
Publisher: Palgrave Macmillan
ISBN: 9781349446742
Edition:
$39,99
Delivery: This can be downloaded Immediately after purchasing.
Version: Only PDF Version.
Compatible Devices: Can be read on any device (Kindle, NOOK, Android/IOS devices, Windows, MAC)
Quality: High Quality. No missing contents. Printable
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Description
Description
Written by the world’s leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
