Building Network Capabilities in Turbulent Competitive Environments Business Success Stories from the BRICs 1st Edition

Author(s): Paul Hong; YoungWon Park
Publisher: CRC Press
ISBN: 9781466515758
Edition: 1st Edition

$39,99

Delivery: This can be downloaded Immediately after purchasing.
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Description

Description

Brazil, Russia, India, and China (BRIC) are among the largest and fastest-growing economies in the world. The enormous size of the customer base in these emerging markets is the strategic concern of global business firms. Successful market performance in these markets requires sound understanding of dynamic environmental factors and timely investme