City Branding Theory and Cases

Author(s): K. Dinnie
Publisher: Palgrave Macmillan
ISBN: 9780230241855
Edition:

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Description

Description

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.