Description
Communication Skills for Business Professionals is a student-friendly introduction to the principles and practice of effective communication in the workplace. Engagingly written, the text explains the key theories underpinning communication strategies and encourages students to consider how to apply them in a contemporary business environment. This new edition covers foundational topics such as audience, influence, channels, conflict and persuasion, before investigating more complex areas such as intercultural communication, communicating in a web-based world, the difficulty of research in the era of ‘fake news’ and strategies for successful written communication. Taking a broad and current approach to concepts of communication and workplaces, Communication Skills for Business Professionals explores situations from virtual meetings between indie creatives, to speeches given by politicians in parliament, while also containing information on more traditional forms of professional communication, such as pitching ideas to boards and writing memos. New pedagogical features for this edition include interactive questions and answers, end-of-chapter skill builder class activities, margin definitions and links to online content, making this book indispensable for teachers and students of communications alike.
