Contemporary Marketing 19th Edition
Author(s): Louis E. Boone; David L. Kurtz
Publisher: Cengage Learning
ISBN: 9780357461709
Edition: 19th Edition
$39,99
Delivery: This can be downloaded Immediately after purchasing.
Version: Only PDF Version.
Compatible Devices: Can be read on any device (Kindle, NOOK, Android/IOS devices, Windows, MAC)
Quality: High Quality. No missing contents. Printable
Recommended Software: Check here
Important: No Access Code
Description
Description
Reimagine your introduction to marketing course with the proven, yet innovative approach and learning features within Boone/Kurtz’s best-selling CONTEMPORARY MARKETING, 19E with MindTap, today’s leading digital platform. This edition focuses on application-based learning with streamlined content that highlights the practical, real-world skills that marketing professionals use on a regular basis. Rather than introducing an overly broad array of topics, this edition thoroughly explores today’s most relevant and important concepts, including marketing analytics and career readiness skills. With this approach, students learn more in less time. Memorable opening and closing examples for each section support learning objectives and demonstrate concepts in action to increase both comprehension and retention.
