Description

Completely updated and revised, Cruise Ship Tourism, 2nd Edition covers the economic, social and environmental impacts of cruising, combining the latest knowledge and research to provide a comprehensive account of the subject. Despite the industry growing rapidly, there is a substantial gap in the related literature, and this book addresses the key issues for researchers, students and industry professionals.

This second edition:

– Reviews the fundamental principles of the industry, the cruise experience from a passenger perspective, marketing, planning and destination development.
– Includes case studies throughout, translating theory into practical management advice.
– Comprises contributions from over fifty international contributors to portray a truly global perspective.
– Provides numerous full colour illustrations to bring the subject to life.

A valuable ‘one-stop-shop’ for those interested in cruise ships and maritime tourism, this new edition from major names in the field is also an invaluable resource for anyone concerned more widely with tourism and business development.

Description

The cruise ship industry is growing rapidly, but there is a substantial gap in the related literature.  By covering the economic, social and environmental impacts of cruising, this book combines the latest knowledge and research to provide a comprehensive account of the subject. It includes practical case studies throughout and reviews the fundamental principles of the industry, the cruise experience from a passenger perspective, marketing, planning and destination development. Written by global contributors and edited by a major name in the field, this book is a valuable ‘one-stop-shop’ for researchers, students and industry professionals interested in tourism and business development.