Customer Experience Future Trends and Insights

Author(s): C. Shaw; Q. Dibeehi; S. Walden
Publisher: Palgrave Macmillan
ISBN: 9780230247819
Edition:

$39,99

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Version: Only PDF Version.
Compatible Devices: Can be read on any device (Kindle, NOOK, Android/IOS devices, Windows, MAC)
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Description

Description

Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.