Food Supply Networks Trust and E-business 1st Edition
Author(s): Maurizio Canavari; Melanie Fritz; Gerhard W. Schiefer
Publisher: CABI
ISBN: 9781845936389
Edition: 1st Edition
$39,99
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Version: Only PDF Version.
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Description
Description
When relations are facilitated by communication technologies such as e-business, food supply networks can improve efficiency, flexibility and effectiveness. However, a lack of trust within such transactions can prevent the integration of e-business into this large, economic sector. Using case studies from European countries, chapters discuss trust-building methods for food networks in an e-business environment. Key issues include the influence of cultural disparity and cross-border transactions upon major product groups such as meat, cereal products and fresh produce.
