Description
Introduce students to international business success with the strategic approach and unique coverage found in Peng’s GLOBAL BUSINESS, 5E. This edition asks the big question, “What determines the success and failure of firms around the globe?” Award-winning scholar and author Mike Peng provides answers from both an institution-based view and resource-based view in every chapter, bringing unparalleled continuity to the learning process. Dr. Peng combines an inviting, conversational style with the latest scholarly research and examples that reflect recent global developments, including deglobalization, geopolitics and trade wars. New integrative and chapter cases, from the author and other international experts, examine how companies have expanded globally and responded to COVID.
