Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands

Author(s): Wilson Ozuem, Elena Patten and Yllka Azemi
Publisher: BrownWalker Press
ISBN: 9781627347402
Edition:

$39,99

Delivery: This can be downloaded Immediately after purchasing.
Version: Only PDF Version.
Compatible Devices: Can be read on any device (Kindle, NOOK, Android/IOS devices, Windows, MAC)
Quality: High Quality. No missing contents. Printable

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Description

Description

This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors analyze the luxury and fashion industry using multiple perspectives, allowing for a critical com