Hit Brands How Music Builds Value for the World’s Smartest Brands
Author(s): D. Jackson; R. Jankovich; E. Sheinkop
Publisher: Palgrave Macmillan
ISBN: 9781137271471
Edition:
$39,99
Delivery: This can be downloaded Immediately after purchasing.
Version: Only PDF Version.
Compatible Devices: Can be read on any device (Kindle, NOOK, Android/IOS devices, Windows, MAC)
Quality: High Quality. No missing contents. Printable
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Important: No Access Code
Description
Description
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.
