Description
Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration set formation.
Individual Goal Hierarchies as Antecedents of Market Structures
Author(s): Marcel Paulssen
Publisher: Deutscher Universitätsverlag
ISBN: 9783824472222
Edition:
$39,99
Delivery: This can be downloaded Immediately after purchasing.
Version: Only PDF Version.
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Quality: High Quality. No missing contents. Printable
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