Lean-Driven Innovation Powering Product Development at The Goodyear Tire & Rubber Company 1st Edition

Author(s): Norbert Majerus
Publisher: Productivity Press
ISBN: 9781138438132
Edition: 1st Edition

$39,99

Delivery: This can be downloaded Immediately after purchasing.
Version: Only PDF Version.
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Description

Description

In 2005, Goodyear‘s research and development (RandD) engine was not performing up to its full potential. The RandD organization developed high-quality tires, but the projects were not always successful. Goodyear embarked on a major initiative to transform its innovation creation processes by learning, understanding, and applying lean product develo