Description
Teach your MBA students how to use economics most effectively to solve today’s business problems with this breakthrough text. Froeb/McCann/Ward/Shor’s MANAGERIAL ECONOMICS, 4E covers traditional material using a problem-based approach built around common business mistakes. Models are used sparingly, and then only to the extent that they help students determine why mistakes are made and how to fix them. This edition’s succinct, fast-paced presentation and challenging, interactive applications place the reader in the role of a decision maker who has to not only identify profitable decisions, but also implement them. The lively, practical book provides an excellent ongoing reference for future professionals pursuing business careers.
