Managing Social Media and Consumerism The Grapevine Effect in Competitive Markets

Author(s): . Rajagopal
Publisher: Palgrave Macmillan
ISBN: 9781137281913
Edition:

$39,99

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Description

Description

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.