Managing Social Media and Consumerism The Grapevine Effect in Competitive Markets
Author(s): . Rajagopal
Publisher: Palgrave Macmillan
ISBN: 9781137281913
Edition:
$39,99
Delivery: This can be downloaded Immediately after purchasing.
Version: Only PDF Version.
Compatible Devices: Can be read on any device (Kindle, NOOK, Android/IOS devices, Windows, MAC)
Quality: High Quality. No missing contents. Printable
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Description
Description
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
