Marketing 4th Edition
Author(s): James L. Burrow; Aubrey R. Fowler
Publisher: Cengage Learning
ISBN: 9781133962489
Edition: 4th Edition
$39,99
Delivery: This can be downloaded Immediately after purchasing.
Version: Only PDF Version.
Compatible Devices: Can be read on any device (Kindle, NOOK, Android/IOS devices, Windows, MAC)
Quality: High Quality. No missing contents. Printable
Recommended Software: Check here
Important: No Access Code
Description
Description
MARKETING 4E presents marketing as a set of skills and knowledge combined with economics, finance, and career planning to create strategic plans. Students learn the foundations and functions needed to successfully market goods, services, and ideas to consumers. Professional development, customer service, and social media are presented as keys to students’ success. Emphasis on careers includes the incorporation of Career Clusters. While students study business, economics, selling, human relations, communications, logistics, promotion, product planning, and pricing, they also see marketing as a career choice.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Marketing 4th Edition
Author(s): Shane Hunt
Publisher: McGraw-Hill Higher Education
ISBN: 9781265271084
Edition: 4th Edition
$39,99
Delivery: This can be downloaded Immediately after purchasing.
Version: Only PDF Version.
Compatible Devices: Can be read on any device (Kindle, NOOK, Android/IOS devices, Windows, MAC)
Quality: High Quality. No missing contents. Printable
Recommended Software: Check here
Important: No Access Code
Description
Description
Hunt/Mello/Deitz Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and relevance.
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