Author(s): Dana Nicoleta-Lascu
Publisher: Textbook Media Press
ISBN: 9781891002793
Edition: 7th Edition
$39,99
Delivery: This can be downloaded Immediately after purchasing.
Version: Only PDF Version.
Compatible Devices: Can be read on any device (Kindle, NOOK, Android/IOS devices, Windows, MAC)
Quality: High Quality. No missing contents. Printable
Recommended Software: Check here
The idea behind this textbook is to provide a number of unique characteristics that set it apart. This is a condensed version of marketing principles. The author provides a concise, yet thorough, introduction to the field of marketing, presenting basic concepts and current theory along with memorable and up-to-date marketing practice examples..
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Rated 4.9
