MindTap for Boone/Kurtz’ Contemporary Marketing 19th Edition

Description

Please check the ISBN that your instructor provided. If the ISBN-13 does not match this product (9780357435397) or its Printed Access Card equivalent (9780357435403) this may not be the correct product. In some cases, you may also require a course code from your Instructor.

MindTap for Boone/Kurtz’ Contemporary Marketing, 19th Edition has been fully redesigned to match how todayÔøΩs students learn. You wonÔøΩt only read chapter content, but also learn it and apply it in business scenarios featuring todayÔøΩs top companies so you can begin thinking and acting like a marketer. Read and complete assignments wherever you are, on your phone, tablet, or laptop! Work through engaging activities in the “”Learn It”” modules, one concept at a time, before building up to the “”Apply It”” activities that bring marketing theory to life. Finally, you can review it all in the “”Study It”” module for each chapter with pre-built flashcards.

Instructor Assigned: Please be aware that the product you are purchasing is usable only if assigned by your instructor. If your instructor has not assigned this product, you should not continue with your purchase.