Description
For international business courses.
A modern approach to international business
International Business: The New Realities caters to a post-millennial student audience. It connects to those facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors speak to their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain job-relevant skills.
As such, the 5th Edition features updated cases, examples and exercises that address their interests and issues. This includes the competitive job market and challenges faced by advanced economies.
