Description
NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab‚Ñ¢and Mastering‚Ñ¢ platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide.
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For courses in global marketing.
This ISBN is for the MyLab access card. Pearson eText is included.
Familiarizes students with global marketing and the global business environment
Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.
Personalize learning with MyLab Marketing
By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.
