Strategic Management: Theory and Practice 7th Edition

Author(s): John A. Parnell
Publisher: Academic Media Solutions
ISBN: 9798990341906
Edition: 7th Edition

$39,99

Delivery: This can be downloaded Immediately after purchasing.
Version: Only PDF Version.
Compatible Devices: Can be read on any device (Kindle, NOOK, Android/IOS devices, Windows, MAC)
Quality: High Quality. No missing contents. Printable

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Description

Description

Strategic Management: Theory and Practice, 7e provides an approach to strategic management that balances theory with
practice. The updated sixth edition continues to offer a detailed, yet highly readable presentation of the strategic management field. Taking a global perspective, the text addresses concepts sequentially, from external and
internal analysis to strategy formulation, strategy execution, and strategic control.
To help students build their analytic skills as they master course concepts, each chapter’s key concepts are aligned with 25 case analysis steps. Current real-world examples and high-interest brief cases illustrate the key role of strategic management across the dynamic world of business.
Strategic Management: Theory and Practice is appropriate for a range of undergraduate and graduate courses.