Trust, Social Relations and Engagement Understanding Customer Behaviour on the Web

Author(s): D. Padua
Publisher: Palgrave Macmillan
ISBN: 9780230391246
Edition:

$39,99

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Description

Description

Explains how all institutions have to turn their relationship with stakeholders into a ‘social’ one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative ‘Value for Engagement Model’.