Successful Social Media and Ecommerce Strategies in the Wine Industry

Author(s): Gergely Sznolnoki; Liz Thach; Dani Kolb
Publisher: Palgrave Macmillan
ISBN: 9781137602978
Edition:

$39,99

Delivery: This can be downloaded Immediately after purchasing.
Version: Only PDF Version.
Compatible Devices: Can be read on any device (Kindle, NOOK, Android/IOS devices, Windows, MAC)
Quality: High Quality. No missing contents. Printable

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Description

Description

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.